I am neither a surfer nor have I tried surfing in all of my life. Although I almost did when I went to a spontaneous trip to Zambales with my husband, my sister and her boyfriend. My husband was itching to surf then but we had limited time so we ended up just visiting Nangoloan Falls and Capones Island. Okay, we could have surfed instead of going to Capones Island but my sister and I weren’t really into surfing and we won, hehe. Nonetheless, I am intrigued by the popularity of the sport and the accompanying enthusiasm of those who have tried it no matter how short their experience may be. I am even more intrigued now after getting to know about the history of the cool and hip Surf Burger restaurant. Contrary to my guess, none of the five owners is a surfer. One of them just happened to have tried surfing once in Baler, Aurora and it stuck with him. He got inspired and conceptualized the restaurant and developed the products around the idea of surfing. Interesting! So this got me reading a little more about the sport and I am getting that it is at first intimidatingly out of the ordinary but turns out to be a lot of fun and it will make you helplessly fall in love with it. Wait! This sure sounds like my eating experience at Surf Burger as well (without the muscle soreness of course, haha! =D).
The delicious mess above is Surf Burger’s Ultimate Cheesy Mushroom Burger. As you can see, it is enourmous and exploding with different textures and flavors. I have to say that it is the representation of the surfing experience as I have stated above. At first, it was overwhelming to look at and I seriously stopped for a while to determine how I could ‘optimally’ eat it. I wanted to bite onto every component there is at once and enjoy its wholeness rather than cut it bit by bit for poise’s sake. I believe that there are foods that are best eaten with hand and burger is definitely one of them. Pizza, donuts and fries are also included. So anyways, I placed one half of that burger on top of the other, pressed it into place and had a full satisfying bite. It was definitely more fun to eat it that way and it was just a lot of fun to eat here all in all.
I can’t help but fall in love with this place for their food and the apparent dedication and thoughtfulness that went with its development. Every bite and sip is a delicious revelation that will make you mentally schedule your next visit sooner each time. I avoid going overboard with my description to avoid unnecessary disappointments from way too high expectations but I believe that this two-year old restaurant can take it. Simply, they are in it to win it! They have high quality products, indulgent portioning and fair pricing so how can they really go wrong? Actually, they kind of did. They had the happy problem of not being able to serve unimaginable numbers of visitors last June, ‘The Craze’ as they call it. After a slow month of May, they were suddenly swamped with guests who are waiting in line just to eat the following month. They were surprised and were not exactly prepared to respond to ‘The Miraculous Catch’, as I would like to pertain to it. They had to turn down some of the customers and close the store earlier. This left some people unhappy and ranting on Surf Burger’s Facebook Page but nonetheless, this is a testament to their excellence. Moreover, the owners, especially Magie, who heads Marketing and Operations, made it a point to personally apologize to each one. Again, another testament to their excellence, this time, of character.
Magie was the one who accommodated my husband and I along with three of our friends when we went to Surf Burger. She and her best friend, their husbands and one other friend make up the five-member team who runs the burger joint. You know I am always happy to get to know about couple entrepreneurs because I get to learn from, be inspired by and be affirmed through them; so imagine my wide-eyed amazement upon learning that two couple entrepreneurs are involved in this restaurant! Incidentally too, Magie and her husband’s entrepreneurial story is quite like my hubsand and I’s. For one, they also went into the homebaking business before. So cool! Moreover, it was such a blessing to meet a new friend in Magie. Getting to know awesome people like her is one of the intangible rewards that I get out of blogging and I cherish it.
With a great team behind it, it is easy to see why Surf Burger stands out. I am sure that there is a great future ahead for this burger restaurant but I appreciate how the team is very careful in terms of expansion. They were ready to expand to a mall in Metro Manila but decided against it for now because it was logistically demanding and logically more impractical as of the moment. As an entrepreneur, I appreciate their restraint even as they see the great potential in their business. I say all this because I have witnessed a favorite restaurant expand itself to collapse. There is indeed a lot of wisdom in the decision of the team behind Surf Burger. Whoah! Wait! Some of you might be wondering why I’m suddenly talking about the business per se. At this point, let me explain or rather share with you another one of my personal advocacies that I would like to express through this blog. I believe that this country needs more entrepreneurs – effective and thriving ones at that.
“Without entrepreneurs, there can be no development.” – Dr. David McClelland
Hence, I endeavor to highlight good practices of the restaurants or businesses I feature here and go beyond just their food and the ambiance. In my own little way, I would like to provide an avenue for learning for those of you who are starting or aspiring entrepreneurs and be a source of encouragement in one way or another.
In that light, one other practice that they employ that I really admire is the transparency on the financial standing of the restaurant to the whole staff. This is done so that everyone gets to see a concrete consequence (good or bad) of his or her job and have a sense of accountability. It is also remarkable that a relatively young business like this is already very particular with marketing. Just look at the professional food photos they use for their marketing collaterals in their Facebook Page. As we have observed from start-up restaurants we have been to and or featured, marketing is the most neglected aspect of business. This is unfortunate for we have also observed that marketing is largely the determining factor of a business’ success. Okay, okay enough of the business stuff, hehe. In short, I would just like to say that you better get up, go to Surf Burger and get ready to fall in love ^_^.
How to go there?
Bocaue Branch is along Gov. F. Halili Ave. in Brgy. Turo
Opening Hours: 2PM to 10PM
Seating Capacity: Maximum of 100
Electrical Outlet: None
CR: Separate Male and Female
Price Range for Two: Php400-600
Disclosure: The dishes featured here are all courtesy of Surf Burger but this article was written with my independent thoughts, biases, opinions, and insights.